How Brands Use Video to Connect with Consumers

Creating video for your brand signals more than your organization can keep up and stay competitive with the latest trends in media and marketing. It creates an opportunity to connect with your audience on a whole new level. Below, we’ve listed a few ways in which we feel that branded video is one of the most impactful ways to communicate with those who matter most – your stakeholders, customers, and advocates.

1. Custom video allows you to authentically connect to audiences in a way that few other mediums can do effectively. Creating footage from scratch allows you to capture content in a way that strongly reflects your brand, product, and message. With a video production team, you’re able to be a part of creative decision making, and curate exactly what – and how – you want to share your story and elevate your brand.

2. Shooting and creating custom video builds your library of custom content. You can likely use this footage more than once, to efficiently deploy custom branded content when it makes the most strategic sense. We shoot our footage using the most up-to-date equipment and formats available, so your footage has a shelf life, and you can maximize your investment. Other perks are that you can stray from deferring to stock video, and avoid having the same look and feel that your competitors will use with stock footage.

3. Having custom video capabilities, or partners with them, will allow you to rapidly react to shifts and trends in the market and opportunities in the conversation to tweak your message to be relevant to your industry and audiences. Whether you need to respond to a review, reply to an opportunity to shed light on your organization, or bolster a campaign to raise awareness, inspire action, or urge excitement, video can be quickly created, and easily modified.

4. At the end of the day, you want to create content and participate in conversations where the action is happening – in the digital landscape, Instagram is that place, and it shows no sign of going anywhere. With over 1 billion active users each month, and half a billion using Instagram Stories daily, there’s an active, intelligent audience, waiting to be captivated with powerful brand storytelling.

Interested in talking more about how video can play a starring role in your brand’s marketing and media strategy? Let Rock Shore Media help you determine the best way to harness your brand expertise and our professional experience to create efficient, memorable, engaging content that will connect with your audiences.