Your brand’s marketing strategy is likely built on a multi-faceted platform of tactics and channels – both digital and analog – to ensure consumers and customers feel your personality across all of your brand touchpoints. Branded content expenditures continue to grow across nearly all industries as new ways to interact with your company come to life each day. Amidst your current efforts, you may be wondering whether investing in video will be worth it. We’ve compiled a few key reasons and recent statistics from top market research sources to build a case why you should consider video as part of your marketing strategy:
- Video will continue to grow its share of internet traffic in coming years. According to a 2019 study by Cisco over 80% of all internet traffic will consist of video by 2021. What this means for your business is that search engines will continue to rank video as high-quality content, which when on your website will grow your SEO value and elevate your brand’s prominence in search engines. A diverse offering of video content will grow your visibility to your target audiences.
- To customers and consumers, video is the preferred method to learn about products and services. Text-based marketing content has taken a major backseat to the power of video to educate and market products and services to buyers. In a 2018 survey conducted by marketing experts Wyzowl, 68% of respondents said they’d prefer to learn about a new product or service by viewing a video, over learning through tools such as text articles, infographics, manuals and presentations.
- Mentioning “video” is an enticing way to captivate new and existing audiences. You may have a large audience, but it’s important to engage them throughout the year. Mentioning or promoting a new video has an easy way to capture people’s attention. According to this research, mentioning the word “video” in an email subject line can increase open rates by 19%.
- Video has staying power, at a psychological level. It’s a true way that will confidently captivate web page viewers and keep them there and attentive. In a study published on Forbes, it is argued that videos showing faces, voices, body language and movement has a psychological effect on site visitors, and can increase the amount of time users will stay on a web page.
Interested in talking more about how video can play a starring role in your brand’s marketing and media strategy? Let Rock Shore help you determine the best way to harness your brand expertise and our professional experience to create efficient, memorable, engaging content that will connect with your audiences.