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How to Attract Investors with Video For Your Startup

When someone says “startup” images of Silicon Valley and multi-million valuations come to mind. But what does it take to get there? A solid business plan and an innovative product won’t go to market if you can’t fund it. Getting investors is often the most stressful part of launching your start-up. Many startup founders have gone beyond the elevator pitch and slide decks and are using video in their pitch as their main tool for pursuing investors. Below we cover tips on how to attract investors with video:

1. Show your Startup’s Value in Action

Video is extremely effective at breaking down large complexAttract Investors with Video concepts into bite-sized digestible pieces. It also allows for multiple speakers and locations in a condensed amount of time. Whether it’s just a teaser of your ideas or a detailed account of your strategy and benefits, video will bring it to life in a compelling way.

2. Context is Everything

Investors need to believe in what you're saying, which is established through understanding the problem and its context within the current market. For example, a few animated statistics outlining the problem is a powerful persuasion tool. Also before you make an investor video you should figure out how in-depth you need to be. Getting too technical has the danger of being boring and missing the big picture, while being too general will leave investors with more questions than answers.

3. Keep it Simple

Don’t make investors have to search and think about the most basic questions by the end of your video pitch. Below are a few questions key questions your video should answer:

  1. What does your company do?
  2. Who uses your products or services?
  3. What makes your product or service unique?
  4. What’s your value proposition?
  5. What traction have you experienced?
  6. Why should people invest in your product or service?
  7. How is this going to change the world?

4. Appearance Inspires Confidence

Hiring a vetted video production company will ensure the picture, audio, and overall execution is top-notch. Not only will your final product look better, but the video agency will help you nail down your messaging and create a visually powerful and concise pitch. So ditch the iPhone and napkin drawings and go with the pros to avoid looking sloppy and unprofessional.

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