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Commercial Video Production: Do's and Don'ts

When it comes to video marketing, there are many do’s and don’ts to keep in mind if you want your commercial video to be successful. With the rise of video and content consumption on streaming platforms and social media, there’s no better time to learn best practices for corporate video production. In this post, we’ll go over some of the most important ones, so you can create videos that achieve your business goals. Keep reading to learn more!

  1. Do keep the right length.
    Keeping your videos short and sweet is the key to success. Once over the 2-minute mark, there is a drop in viewer engagement. Of course, there are certain instances (i.e. tutorials, training videos, product demonstrations) where a longer video would be appreciated.
  2. Do include subtitles and captions for your viewers.
    Many viewers are scrolling through their feeds when your video pops up, and adding subtitles will boost audience comprehension and improve the accessibility of your content.
  3. Do make sure you have rights to any photos, graphics, and other content.
    Showcasing your business with high-end graphics, music, including text overlays and intro animations in your video is an effective tool— just make sure you have the proper copyright permissions.
  4. Do hire the right crew and talent.
    Videos with poorly crafted visuals are hard to watch and even worse make your company look unprofessional. When producing a commercial video, lighting, sound quality, and editing software choices are all taken care of when you hire the right video production company.
  5. Don’t aim to become viral.
    Keep realistic expectations about the performance of your video and focus on communicating authentic and valuable content. Putting thought into your distribution strategy to get in front of your target audience is the best way to maximize the ROI for your video.
  6. Don’t follow what your competitors are doing.
    Stay up to speed on what other businesses in your industry are putting out there, but make the effort to not get lost in the noise by being original or bringing a fresh take.
  7. Don’t sell too hard.
    It’s important to entertain, educate, or inspire while also selling your product and services. Include a strong call to action at the end of the video that will compel viewers to take action or contact you for more information.
  8. Don’t forget about SEO.
    Use keywords that are used throughout the video in your description, and make sure title tags are optimized accordingly. Including a transcript or putting the video into a blog will also boost SEO!

Your commercial video production is an investment in your business. The success of that investment depends on how you choose to tell your story and the quality of the final product. Rock Shore will help you create a marketing video that captures people’s attention, makes them feel connected with your business, and encourages them to engage with you. If this sounds like something you need for your company or organization, drop us a line.

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